DirtBikeBitz is the UK’s biggest motocross store dealer. With more than 20 years in the e-commerce business, they were needing to refresh their face: the creation of a new website and an improvement of the design of the brand, to make of them a visually consistent brand.


After studying the case and localising the problem, we realise that we needed to work on making the site, the print and the online content work together as a brand. Adding a new, cool and modern style and without, taking away the dirty-handwork of the dirt bikes, i.e the brand essence.

As a part of my role, I was responsible for the online and the print design content of the brand in collaboration with the marketing team. I.e – The creation and the aesthetic of the weekly newsletters, landings, banners, shirt printing and assets for the website.